Professional writer.

Side designer.

Recreational baker.

Amateur event planner.

Good copy isn’t clever.
It’s not witty or punny.
Good copy is self-aware.
It knows who’s reading it and it knows how to pique their interest.

Good copy knows that Sunday Morning At Target You
wants to have
an entirely
different
conversation
than Monday On The 6PM Train You.

It knows you came here to find out if I’m good at what I do, not that I live in the suburbs with my dogs Rigatoni & Bolognese.

You want to know that I can write a social post just as well as a TV spot. You don’t care that, stylistically, I absolutely worship the Oxford Comma.  

You might care that I started as an Art Director (before I could no longer ignore my love of writing), but do you really need to know that I bake something new every weekend as research for my cook(ie)book?

No. You don’t.
Good copy knows that.

And I know good copy.

Writer’s Note: Yes, I’m a storyteller by nature. But I’m a hands-on creator at heart. My biggest achievements to date are making a cake filled with $150 and throwing a surprise Grand-Theft-Auto-themed 30th birthday party. So let’s just make smart, cool stuff together.