Venus | My skin. My way.

BRAND CAMPAIGN + GLOBAL TOOLKIT

Celebrating all skin.
And being damn proud of it.

For 2020, we (literally) took the brand from
the iconic I’m your Venus to I’m my Venus.

We remixed the classic song
cast women with all types of skin, from all walks of life
&
actually showed hair being shaved, the way women shave it.

—

We showed the world what beautiful skin looks like.

And shared (beyond inspiring) stories.

AGENCY: GREY NY
CD: JAVIER BONILLA, REBECCA FLINN
CW: AMY LIEBERTHAL, PRISCILLA CUTRI
AD: JEN RICHARDSON, SUSANNAH KNOX