Hilton | Stay On The Grid

EXPERIENTIAL CONCEPT + PRODUCTION

When Formula 1 came to Vegas, Hilton Honors members wanted to stay as close to the action as possible.
With Hilton’s McLaren partnership, only one thing made sense:
create a replica garage of F1 fans’ dreams.

Complete with driver appearances, surprise & delight programming, celeb performances, and a full bar,
it was the perfect space to be at whenever guests weren’t at the track.

AGENCY: OCTAGON
CD/CW: PRISCILLA CUTRI
DESIGN DIRECTOR: ANTHONY PENSIERO
AD: SANKE YUNGE