TCS | Imagine the Difference

BRAND CAMPAIGN + GLOBAL TOOLKIT

What’s a digital twin you ask? I did too, when I got this brief.
Which was the entire point of creating an integrated campaign that could explain it to the c-suiters who could use it.

But this is not your average tech explainer video.
Our goal was to tell the story through something people are passionate about—sports
—and then prompt them to make a business decision like a dreamer.

AGENCY: OCTAGON
CD: PRISCILLA CUTRI
AD: SANKE YUNGE
CW: AUSTIN CHEELEY
DESIGN: ANTHONY PENSIERO
ANIMATION: THAI NGO